Which statement is TRUE regarding testimonials in advertising?

The statement about testimonials in advertising being based on personal experiences is true. Testimonials are narratives shared by individuals who have used a product or service, reflecting their personal opinions and feedback. These accounts serve to illustrate the impact or effectiveness of the product from the perspective of actual consumers, adding a relatable element to the advertising strategy. This leverage on personal stories is a common technique used in marketing to build trust and credibility among potential customers.

In contrast, testimonials typically do not rely on data and statistics, which are more common in analytical advertising approaches. They also tend to invoke emotional appeal by showcasing the individual's feelings and experiences. Lastly, testimonials are inherently subjective, representing a personal viewpoint rather than an unbiased opinion, as they are influenced by individual experiences and perceptions.